Since a lot of players gave up on Zynga and stopped playing, it might be good, when the first new clothes/furniture come out, to do a few of the sponsored posts on Facebook explaining what has changed. I've talked to a few yo friends who had no idea about Viking's purchase, who had stopped playing, and who were excited to learn about the changes. It would be good to include a link to the game, also, in case people have deleted it, and perhaps to the forum. This might bring back a lot of lapsed players.

There is a place where it can be written about on face book, then made public & sponsored ... that would accomplish what you are saying.